Since February 2025, our group members have adopted a new visual identity that aligns with the group's overall branding. This change reflects our commitment to strengthening our coherence, visibility, and shared identity.
Florence Porret, Marketing Manager, explains: " This visual harmonization marks a turning point for Sequotech. We are a group driven by complementary expertise. This diversity is a strength that deserves to be highlighted. By unifying our image, we create a striking brand and amplify our impact in the market. It is a clear message to our stakeholders: Sequotech is an innovative group that multiplies the value created by each of its entities "
Why this change?
Standardizing the logos helps to:
- Reflect group’s unity and synergies.
- Clarify our positioning with our staff, customers and partners.
- Enhance the visual recognition of our services and expertise.
What remains unchanged?
Our core values remain: sharing, 360° responsibility, fulfillment, and success. Each company within the group continues to contribute its unique expertise.
What's next?
The rollout of this new identity will continue gradually throughout 2025. This evolution allows us to harmonize our image while preserving the unique identity of each entity. Every new company joining the group will go through the same adaptation process to the new visual identity.